By using the content and not just the
cover for adverting, you are leveraging editorial, visual and video
assets and putting them
at the forefront
by enticing potential readers to find out more on DazedDigital.com
The ads could run online, in print and
outdoor. Ideally Dazed Group would purchase screens in cafes, at tube stations,
and other places where people are most likely to have time to go online.
Here is a mock up of sample ads…
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