Increase Unique Visits to DazedDigital.com

Idea: Content Enticing Ads

By using the content and not just the cover for adverting, you are leveraging editorial, visual and video assets and putting them at the forefront by enticing potential readers to find out more on DazedDigital.com

The ads could run online, in print and outdoor. Ideally Dazed Group would purchase screens in cafes, at tube stations, and other places where people are most likely to have time to go online.

Here is a mock up of sample ads…

 

 

 

 

 

Increase Unique Visits to DazedDigital.com

Idea: Dazed for a day

For milestone issues, publish Dazed&Confused online on DazedDigital.com for one day only, on the day of release.

The sense of urgency and getting something for nothing will serve to drive traffic, increasing UV’s to DazedDigital.com and with the right messaging online, leading to new Facebook and Twitter fans.

Again, this campaign could be rolled out online, in print, outdoor and on Dazed Group owned screens.

Increase Digital Sales of Dazed & Confused

Idea: Collectors Cover Prints

A physical magazine versus the online version = Instant hit versus cherished lit.

Why do people buy print version? A keepsake, a visual memory, they enjoy the real deal, the touchy feely element.

Why do people buy digital version? Immediacy, efficiency, no need to carry a heavy mag, space saving!

As former Love editor Alexander Fury said “It’s a pivotal moment in the relationship between magazines and the internet." People are craving the immediacy of online, yet still yearn for the feel of paper.

To increase digital sales of the magazines, readers who subscribe for one year, or download more than x editions in a year will receive a print of each cover art as a visual memory and keepsake. This allows readers the instant hit of reading online, with a physical keepsake.

 

Increase Audience Engagement Across Social Media Platforms

A key area for any Digital Marketing Manager is to increase audience engagement across social media platforms.

3 things are key:

 

Content- Choosing the right message, medium & tone- Analysing what has been working best to date.

Advertising- Leveraging social media posts and outlets through social media advertising.

Key Opinion Formers- Forging relationships with likeminded bloggers, designers, models, musicians and readers who will act as under the radar brand ambassadors to promote the Dazed Group brand and its content. These can also become people with whom you create new content with, allowing them to share their audience with you.

I’d love to discuss all of the above and much more with the Dazed Group team. Get in touch at laynij@gmail.com