For milestone issues, publish Dazed&Confused
online on DazedDigital.com for one day only, on the day of release.
The sense of urgency and getting something
for nothing will serve to drive traffic, increasing UV’s
to DazedDigital.com and
with the right messaging
online, leading to
new Facebook and Twitter
fans.
Again, this campaign could be rolled out online,
in print,
outdoor and on Dazed Group owned screens.
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