A physical magazine versus the online
version = Instant
hit versus cherished lit.
Why do people buy print version? A
keepsake, a visual memory, they
enjoy the
real deal, the touchy feely element.
Why do people buy digital version?
Immediacy,
efficiency,
no need to carry a heavy mag, space saving!
As former Love editor Alexander
Fury said “It’s
a pivotal moment in the relationship between magazines and the
internet." People are craving the immediacy of online, yet still
yearn for the feel of paper.
To increase digital sales of the
magazines, readers who subscribe for one year, or download more than x editions
in a year will receive a print of each cover art as a visual memory and
keepsake. This allows readers the
instant hit of reading online, with a physical keepsake.
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